General Camp

Overview

General Camp is a brand offering camping, outdoor and beach equipment, selling through its showroom, major Turkish marketplaces (Trendyol, Hepsiburada, N11) and wholesale channels. I designed and built the whole system on my own: a Next.js + Tailwind CSS frontend, an Express.js backend API, an admin panel for content management, and Docker-based infrastructure on a self-managed VPS. The homepage opens with an interactive camp scene where every object is a real product, with clickable hotspots linking to product pages and a day/night toggle. It continues with category navigation, featured products and use-case based gear lists (Weekend Camp, Beach Day, Family with Kids, Caravan & Vehicle) that guide visitors to the right category. The catalog contains about 40 products across six categories, with category filtering, product-code search and pagination. Product pages include an image gallery, feature highlights, a detailed specifications table (model, dimensions, material, battery and more), breadcrumb navigation and related products. Since the brand also targets B2B buyers, the site includes quote and catalog request flows: CTAs open the contact form with the subject pre-selected via URL parameters (product info, bulk purchase, catalog request). A Sales Points page lists the showroom and online marketplace stores with city filtering. The whole site is available in Turkish and English, with localized SEO meta and dynamic Open Graph images.

Bilingual product catalog and brand website for General Camp, a camping, outdoor and beach equipment brand serving both retail customers and wholesale buyers. It includes an interactive hero scene, product-code search, quote and catalog request flows, and an admin panel.